Fashion Revolution

March 24, 2015 3:04 pm This post was written by Didi Aben.

This event highlights the reasons why we take sustainability so seriously at Sublow.

Fashion Revolution Day came about after a horrific catastrophe on 24th April 2013. On this day 1133 people were killed when the Rana Plaza garment factory collapsed in Dhaka, Bangladesh.

Sadly this was not the first, nor the last of case of mass death in the garment industry. Along with all of the dedicated people behind Fashion Revolution Day we believe that we absolutely have to make a change. No single person deserves to die for fashion.

When we use the term “sustainability” it covers a magnitude of things. Primarily for us it covers people and planet. When we started Sublow, one of the first we decided was that we did not want to do/encourage/be part of anything that caused harm to people or to our beautiful planet. So as sad as the origins of this day are we use it now to spread awareness, share knowledge and evoke hope for a better way of doing things.
Fashion Revolution Day have a social media campaign which asks a pretty big question- Who Made My Clothes? This campaign invites you to wear a piece of clothing inside out, displaying the labels so as to directly ask this question. This one simple action, multiplied has the power to create a huge amount of awareness and hopefully put some pressure on the industry to become more transparent.

Will you be joining us in this campaign?
Lots more to come on this over the next few weeks.